PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Whether running brand spots or promoting how-to videos, video advertising can be highly beneficial to build awareness online.
Remarketing helps you reconnect with potential customers. Learn how to set up and optimize Google AdWords remarketing campaigns!
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.
Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.